Chapter 15

The Knowledge Guru

Sharon Boller

This case study provides an example of a quiz-type game effort used to teach concepts to a sales force. The quiz-type interactive learning experience has many game elements such as character, quests, and challenge.


Bottom-Line Performance (BLP) is an Indianapolis-based learning design company with expertise in instructional design. The company was founded by Sharon Boller in 1995; today it’s a team of twenty. The company touts itself as creating “the right learning solution” with “right” being different for each customer. BLP produces custom solutions that span classroom-based solutions, video, e-learning, gaming, and mobile.

Boller’s personal passion is learning games; she’s always been ...

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