2GAMIFICATION AS WINNING CORPORATE STRATEGY
How Social Networking Is Killing the Car
In the past, when most people turned 16, they couldn’t wait to drive. That little piece of paper signaling the legal right to do so served as a sign of freedom from parents, freedom to travel, and freedom to play music loudly. But recently, research from major automakers has uncovered a shocking revelation: today’s kids don’t really care about driving. According to Frontier Group and U.S. PIRG, the number of miles driven by teens fell more than 23 percent from 2001 to 2010, while the number of young adults without a driver’s license increased by 20 percent to include over a quarter of the eligible population.
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