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The GE Work-Out by Ron Ashkenas, Steve Kerr, David Ulrich

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Appendix C: Work-Out—The Foundations of a Cultural Revolution

(A speech given to General Electric officers in January, 1990) By Dave Ulrich)

For a piece of wood to catch fire, it must first be heated to a temperature at which it ignites, then it burns by itself. The initial heating requires energy from outside. When the wood is ignited, it becomes self-sustaining and gives off light and heat.

There is a more intense fire than that of burning wood. It is produced from a mixture of aluminum powder and metal oxide. By itself, the mixture is cold and lifeless, but when heated to the ignition temperature, it becomes a self-sustaining source of brilliant light and intense heat.

Once it ignites it cannot be put out by ordinary means. It will burn under ...

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