Appendix . Notes
There are literally dozens of these books and articles. A lot of the articles appeared in journals that focused on the Internet economy—Wired, Fast Company, Industry Standard. Their bias is understandable, since they were halfway between business periodicals and special-interest publications. But similar articles appeared in Fortune and BusinessWeek. See, for example, Evan I. Swartz, “How Middlemen Can Come Out on Top: Nimble Businesses Can Change the Internet from a Threat into an Ally,” BusinessWeek, February 9, 1998, where the author predicts that because of the power of the Web to change the rules of business, those firms that depend on selling products and services at the local level face a huge challenge. “For ...