Chapter 1. Stating the Obvious
“People who ignore the past are doomed to repeat it.” | ||
| --GEORGE SANTAYANA | ||
Professional selling is the most important American invention of the twentieth century. It’s more important than the telephone, the airplane, the computer, or any other mechanical or electronic innovation of the last century.
How can I say something so preposterous?
Because it’s true.
Because without knowing how to sell those other inventions effectively, the industries that were created around them would not have developed as quickly as they did. Without professional sales methods, the development of our society and our economy would have been delayed. It was professional selling skill that moved those products into the mainstream, making them ...
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