Chapter 16. The Language-Based Approach Today
Long before Elmer Wheeler came on the scene, people had wondered whether certain words or patterns of words might produce specific effects in the brain. Belief in the power of magic words, spells, and incantations to affect reality predates recorded history. In more modern times, the work of Mesmer in the nineteenth century, which led to the development of hypnotism, made people wonder if there actually was something to the ancient notion of casting a “spell” on someone by saying certain potent words.
Psychologists in the early part of the twentieth century began to investigate brain function by measuring electrical stimulation. Ironically, Dale Carnegie was intrigued by the idea that words could produce ...
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