Chapter 1. Beyond Diversity: What Is Culture?

Takeo Fujisawa, cofounder of the Honda Motor Corporation, once said, "Japanese and American management is 95 percent the same, and differs in all important respects." It is those "important respects" that this book is designed to address and illuminate.

Fujisawa and other business leaders like him realize that in an era of rapid globalization, while there is convergence and alignment on many traditional aspects of business management and leadership, it's the divergence and dissimilarity that make all the difference.

The current pace of globalization, technical innovation, interdependence, and competition is forcing business leaders to work across political and cultural frontiers in new ways. The ...

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