Chapter 1 AustriaTalent Development at McDonald’s Austria: A Compromise between Local Demands and Global Standards
Wolfgang Mayrhofer, Katharina Pernkopf, and Astrid Reichel
Case Synopsis
We follow the successful establishment of a private center for apprentice training in Austria and its discontinuation after four years. We show how influential actors in a subsidiary of a large transnational organization used the interplay between strong global standards for talent development and local demands for a highly regulated vocational training system in the context of a competitive labor market to establish a private vocational training center. The case also discusses how this very need – to balance global standards ...
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