Chapter 22 IndiaGender Diversity and Inclusion: Strategies and Practices at ICICI Bank
Radha R. Sharma
Case Synopsis
The case encapsulates innovative diversity and inclusion practices adopted by ICICI Bank, a leading private bank in India. It garners significance in the backdrop of the Covid-19 pandemic when a countrywide lockdown was declared in India, but the banks, coming under the Essential Services Act, had to function with strict adherence to the Covid-19 protocol of the government. ICICI Bank adopted several innovative, i-centric (digitally enabled) practices in human resource management and banking services, surging ahead in the banking sector even in the new normal. Its work culture supports merit-based ...
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