The Global Human Resource Management Casebook, 3rd Edition

Chapter 28 ChileDeveloping a New Organizational Culture at SꓘY Airline

Andrés Raineri

DOI: 10.4324/9781003307099-34

Case Synopsis

This case describes the transformation of an airline from a local family business into a regional low-cost carrier. The case focuses on the development and communication of a new organizational culture. At the end of the case, the airline faced a harsh social crisis in Chile and the spread of the Covid-19 pandemic throughout Latin America. Managers must decide if and how to continue with the organizational culture changes.

Keyword​s

Organizational culture, change management, low-cost strategy, HRM function, Chile

Learning Outcomes

The case pursues three learning objectives related to the formulation and implementation ...