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The Go Global Guide: How to take your business to the world by Emma Jones

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Reasons to Go Global

This book has been written to help you take your business to the world and there’s never been a better time to have this on the agenda. Here’s why:

1. Market opportunity

In 2010/11 the UK faced budget cuts and pay freezes, and business owners were staring at a domestic market that wasn’t what it once was. The situation was summed up by Ernst & Young in their ITEM Club Spring 2010 report:

“2010 will be a gloomy year for consumers, with disposable incomes flat and spending increasing by just 0.5%. With government also retrenching, GDP is forecast to grow by just 1% this year.

“Further growth is dependent on the UK increasing its overseas earnings to replace the massive overseas borrowing that financed the ‘noughties’. ...

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