O'Reilly logo

The Go Global Guide: How to take your business to the world by Emma Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Five steps to success

Take your business to the world in five easy steps.

Step 1: Research

Before embarking on any journey, you need to know where you’re going and what to do when you get there. Planning for overseas business is just the same. It’s important to ask a number of questions to determine if there’s a market of people willing and able to buy your goods. The key areas to research are the four Cs:

To get to your answers you need to undertake reactive and proactive research:

Reactive

Are you already receiving a number of visitors to your site or orders from certain countries? You can check the origin of site traffic using ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required