2
What is going to be your thing?
Topics covered in this chapter.
- What do we mean by a niche?
- The importance of being committed to your niche.
- Why professionals resist adopting a niche.
- How to find your niche.
- What research you need to do to get underneath the skin of your niche.
- Deciding on your niche.
“The expectation that you can now find a top expert, who will be accessible to you, has led to the recent rise in specialisation. This has given firms or individuals who have a well-defined or specific expertise a big commercial advantage.”
LEE FREDERIKSEN, MANAGING PARTNER, HINGE, AND CO-AUTHOR OF PROFESSIONAL SERVICES MARKETING
You’ve picked up this book because you want to be seen as the Go-To Expert. Therefore, what do you want to be ...
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