Topics covered in this chapter.
“The expectation that you can now find a top expert, who will be accessible to you, has led to the recent rise in specialisation. This has given firms or individuals who have a well-defined or specific expertise a big commercial advantage.”
LEE FREDERIKSEN, MANAGING PARTNER, HINGE, AND CO-AUTHOR OF PROFESSIONAL SERVICES MARKETING
You’ve picked up this book because you want to be seen as the Go-To Expert. Therefore, what do you want to be ...