4
How to craft the right impression
Topics covered in this chapter.
“Almost everyone will make a good first impression, but only a few will make a good lasting impression.”
SONYA PARKER
Your personal marketing toolkit
Your personal marketing toolkit will include everything you, as the Go-To Expert, will require to attract new clients. Depending on your personal circumstances, it will include some or all of the following:
- credibility statements
- credibility stories
- relationship hooks
- website
- blog
- business card
- biographies, including your author credit, short bio and long bio
- one-page credentials document about you or your firm
- professional photos, including a head ...
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