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The Go-To Expert by Jon Baker, Heather Townsend

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7

Publishing your way to success

Topics covered in this chapter.

Becoming an author conveys a level of credibility and expertise that sometimes can singlehandedly give you the status and kudos of the Go-To Expert. Your own business book is often called a ‘business card on steroids’ and used to be an essential requirement for any highly paid professional speaker. Historically, if you wanted to be seen as the Go-To Expert, having a book to your name was vital. In the current climate, that is not always the case, although having ‘published ...

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