8
Speaking your way to success
Topics covered in this chapter.
- Why you need to add speaking to your marketing mix.
- The difference between ‘public speaking’ and ‘presenting’.
- How to design a speech that helps you achieve your objectives.
- How to deliver a speech with impact.
- How to conquer your nerves.
- What should be included in your speaker kit.
- How to successfully secure speaking engagements.
The traditional route to achieving the Go-To Expert status was to write a book and then, off the back of the book, speak at conferences and events. However, public speaking is often feared and many professionals would prefer to have their teeth taken out without anaesthetic, than give a presentation, let alone a keynote speech to open up a conference. ...
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