9
Using PR to open doors
Topics covered in this chapter.
- The different types of PR available to you.
- What the media are looking for.
- How to organise your PR campaign.
- How to successfully pitch your article to the media.
- What a press release is and why you need it.
- How to get yourself regularly called by journalists.
- How to get yourself on TV or radio or have a regular column.
- Monitoring your media coverage.
- How to use PR to win business.
- Should you do it yourself or employ a PR professional?
Generating a profile and increasing your visibility through the media is actually easier than most people think. This chapter shows you how to increase your profile by generating PR through online and offline press, radio and TV.
“Put your message ...
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