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The Go-To Expert by Jon Baker, Heather Townsend

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Part two

Packaging your brand

If you are going to become the Go-To Expert, you need to have a strong brand in your marketplace that is instantly recognisable and easily referrable. Before you spend any time or money on marketing activities, such as networking, you must have put the time and thought into building this strong brand. For example:

  • How to package your expertise so you become irresistible to potential clients.
  • How to create the right first impression wherever your potential client meets you.
  • The role of content in attracting and retaining clients.
  • How to use a blog to build your profile and visibility.

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