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The Go-To Expert by Jon Baker, Heather Townsend

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Part five

The business of your brand

In the final part of the book, we look at how to grow a business around your brand. As your reputation and client portfolio grow, there will be points where you will need to think or do things differently to get to the next level. In this part of the book, we identify where those points will be and what you will need to do to get over these hurdles to maintain the growth of your client portfolio.

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