CHAPTER 9

Boutique Hotel Stadthalle1

This case study shows the successfulness of a sustainable strategy. A truly committed sustainability path can provide hotels with wider economical results. Ultimately, this is what sustainability should aim for balancing the triple bottom line: environmental results, social results, and economic results. The decision about whether going or not going green, in the case of Michaela Reitterer, owner of hotel Stadthalle, wasn’t just a strategic debate but a firm decision based on her own personal values.

The Boutique hotel Stadthalle is a three-star, 79-room hotel in Vienna. The property is defined as a “green oasis.” Contrary to conventional opinion about boutique hotels, hotel Stadthalle is neither located in ...

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