Once the review data has been collected and prepared, the next step is to analyze it to uncover valuable insights. This chapter outlines various analysis techniques that can be applied to review data, each offering unique perspectives and insights into customer opinions and experiences.
Sentiment Analysis
Sentiment analysis, also known as opinion mining, is a natural language processing (NLP) technique used to determine the sentiment or emotion expressed in a piece of text, such as a product review or social media post. In this section, we discuss the importance of sentiment analysis in review data, the methods used to perform sentiment analysis, and the challenges associated with this technique.
By analyzing ...
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