Accor
“Having easy access to the web has radically changed the way people shop for almost everything today. In the hotel industry, we recognise that it is rare for our potential guests to blindly make a purchase decision without reading through several online reviews, whether this be via Trip Advisor, Google hotel listing, Instagram or travel blogs. In fact we have seen in a recent study that more than 65% of travelers trust others experiences more than any marketing material provided by hotels.
Online reviews provide a wealth of consumer data and represent a window to the world, essentially to attract and maintain loyal customers across all digital touch points.
Hotel organisations need to be future focussed and ensure that they ...
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