Chapter 7
ENGAGING STAKEHOLDERS
… I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.
—ALAN GREENSPAN, FORMER CHAIRMAN OF THE FEDERAL RESERVE1
In the 21st century world of work, the term stakeholder management is almost an oxymoron. In so many situations, stakeholders try to manage the managers. Stakeholders maintain a distinct advantage, with up-to-the-second communications, extensive media outlets, and instant links to diverse constituencies through collaborative websites. Information simply flows too fast for any ...
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