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The Great Fragmentation: And Why the Future of All Business is Small by Steve Sammartino

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Recommended books and documentaries

Most people who read this book will have a pretty good handle on business principles and the great business books worth reading, so I thought I'd mix it up a little. Given we are living in a time of true revolution, we need to look outside our own realm, become exploratory and open our minds through the understanding of different fields. To help you do this, I've pulled together a reading and viewing list of work that helped me to see the world better. I've done this because the truth about business is that the patterns within it come from worlds outside it.

Books

The Art of Game Design: A Book of lenses Jesse Schell

Billions & Billions: Thoughts on Life and Death at the Brink of the Millennium Carl Sagan

Brand Hijack: Marketing Without Marketing Alex Wipperfurth

The Cluetrain Manifesto Rick Levine, Christopher Locke, Doc Searls, David Weinberger

The Demon-Haunted World: Science as a Candle in the Dark Carl Sagan and Ann Druyan

How to Create a Mind: The Secret of Human Thought Revealed Ray Kurzweil

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel Benjamin Graham

One Up On Wall Street: How To Use What You Already Know To Make Money In The Market Peter Lynch

The Prince Niccolo Machiavelli

A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing Burton G. Malkiel

Rework Jason Fried, David Heinemeier Hansson

The Road Ahead Bill Gates, Nathan Myhrvold, Peter Rinearson

Stuff ...

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