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The Great Fragmentation: And Why the Future of All Business is Small by Steve Sammartino

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ABOUT THE AUTHOR

Steve Sammartino had his first startup before the age of 10, running an organic egg farm in the early 1980's before the words organic or startup had been invented. The first phase of his ‘adult' career was in marketing, working his way into senior executive roles in global consumer goods companies and advertising agencies. He escaped his cubicle for the first time in 2005 and went on to found rentoid.com — a peer-to-peer renting portal that became a leader in the collaborative consumption movement. After a successful exit he embarked on a number of crazy side projects including putting a Lego space shuttle into actual orbit, building a jet-powered bicycle, and crowdfunding the build of a full-size Lego car that runs on air and uses an engine made of Lego — all to prove what's possible in a connected world with low cost technology.

He does some serious stuff too.

Steve also travels the world helping companies transition from industrial-era thinking into the digital age, writes on business and technology issues and blogs to over 30 000 readers a month.

His latest startup project is Tomcar Australia — a seven-person car company which makes and sells all-terrain vehicles. It is Australia's first car startup in over 30 years and a company that practises what Steve preaches.

Connect with Steve, check out his latest projects or read his blog via www.stevesammartino.com.

Or maybe just say hi to @sammartino on Twitter.

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