10. Join the Company; Join the Cause

On a bright Monday morning in a rented warehouse in East Liberty, Quinn, Alex, and the senior team prepared to greet their guests. More than two hundred people would be present, including all of Beckley’s management members and many other key stakeholders, would be present. As the guests flowed in, they passed a table stocked with tea, coffee, juice, bagels, and fresh sliced fruit. Fuel in hand, they made their way to the auditorium-like section of the warehouse, where dozens of microphones and a circle of chairs had been arranged. On the other side of the warehouse, Quinn and a half dozen facilitators had set up a forest of tall, movable whiteboards, laptops, projectors, wireless keyboards, rolling chairs, ...

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