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Many strategies or marketing stories are built around the premise that
shortly after data is created, the data is seldom, if ever, accessed again. This
model lends itself to what has become known as information life-cycle man-
agement (ILM), where data can and should be archived or moved to lower-
cost, lower-performing, and high-density storage or even deleted where pos-
sible. Figure 10.7 shows an example, on the left side of the diagram, of the
traditional data lifecycle, with data being created and then going dormant.
The amount of dormant data will vary by the type and size of the organiza-
tion as well as ...