Chapter 7. PvP and Roleplaying Guilds

The vast majority of the advice in this book can be applied to any type of guild. All guilds need an identity, policies and communication tools, officers and recruits. All guilds, sooner or later, have to manage drama. The previous two chapters, however, have dealt primarily with PvE issues and raiding. This chapter will cover the specifics of leading guilds whose main focus is PvP or roleplaying.

I'll never forget an incident I experienced in the early days of World of Warcraft that involved both PvP and roleplaying elements. I was a lowly level 20 character questing around the Horde town known as Crossroads. Our hated enemy, the Alliance, sent a party of about eight level 60 characters to cause havoc in the ...

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