Ethics and Server Reputation
Hosting successful events can go a long way toward increasing your guild's server presence. Note, however, that presence is a neutral term. It implies neither a favorable nor unfavorable attitude toward your guild. It just means that other players are aware of you.
The other aspect of a guild's notoriety on a server is your reputation. Reputation is more than just awareness. It's one thing for other guilds and other players to know that you exist; what they think of you is entirely another matter.
The Reputation Graph
Reputation has two aspects: perception and power. These aspects form the axes of the Reputation Graph. The horizontal scale indicates whether players on your server perceive you favorably or unfavorably. ...