7STRATEGY 3: INFO-COACHING SUSTAINS RESULTS

Harold leaned forward in his chair. This was the moment he’d been waiting for.

“So what about everyone else?” he asked eagerly, “How do I get others to send me better email? How do I get them to join the revolution?”

“The key is to become an effective Info-Coach.”

“How do I do that? I’m pretty new at this.”

“I understand how you feel. After all, Info-Coaching is a new concept. Only 15% of the professionals we surveyed receive regular coaching on information-management related tasks like email. Yet 89% believed that coaching could improve the value of email.”9

“Why is it so rare?” asked Harold.

“There are actually three interrelated challenges, Harold.

1. Defensiveness: Some professionals feel embarrassed ...

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