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The Hamster Revolution for Meetings by Tim Burress, Mike Song, Vicki Halsey

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9A SLOW-MOTION TRAIN WRECK

On Friday, I logged in to the Spex client sales webinar 15 minutes early hoping to see the sales team working like a well-oiled machine. What I witnessed was a slow-motion train wreck that probably hurt sales more than it helped.

I was the first arrival on both the teleconference and web meeting. Moments before start time, Carl opened the phone line and started the webinar. Immediately, I knew something was wrong. His voice sounded fuzzy and I detected an odd echo every time he spoke. The echo was so distracting that Carl must have known he couldn’t proceed with the meeting. He muttered something about technical difficulties and then muted his phone.

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One minute before start time, Iris and roughly 25 clients began ...

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