CHAPTER 3PROJECT SUCCESS ANDSTRATEGY

In Chap. 2, we defined the project objectives: the desired project outcome, the desired performance improvement, and the problems or opportunities that the new asset will solve to help achieve that performance improvement. We then defined the project output, the new asset, and the new capabilities it will give the firm to enable it to solve the problems or exploit the opportunities to achieve the desired benefit. Figure 1.9 suggests that as we cascade down the product breakdown structure, before defining the objectives at the next level, we should define a strategy for how to achieve the objectives at the current level. So before we begin to plan the project we should derive a strategy for achieving the overall ...

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