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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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ACKNOWLEDGMENTS

It may not have taken a village, but it did take a relatively small community of people to produce this second edition of the Handbook.

Nearly 70 chapter authors were “cross nominated” by other professionals in the field as leaders in their fields, excellent writers and dedicated professionals. All of the authors were willing to share their knowledge with a new generation of public relations professionals, students and other managers. Many of the authors were personal and professional associates from the Arthur W. Page Society, my membership and service in the Public Relations Society of America and my work at Northwestern University as past chair of the Department of Integrated Marketing Communications (IMC) from 1994 to 2000 ...

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