O'Reilly logo

The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 13CHARITIES AND CORPORATE PHILANTHROPY: Giving Back

John A. KotenFounding DirectorArthur W. Page SocietyFormer Vice President, Corporate CommunicationsAmeritech

CASE STUDY

It’s budget time at the Magenta Butterfly Corporation, a maker of sports apparel for women headquartered in Edina, Minnesota, with annual sales of approximately $285 million. After an all-vegan lunch at a nearby restaurant, the company’s senior executive team is scheduled to hear the final four presentations in a series of budget meetings with company department heads. The 16-meeting agenda already has left the team feeling a bit uneasy as they munch away on kalamata and roasted red pepper tapenade. Although Magenta’s sales have been growing at a 10 percent annual rate, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required