CHAPTER 13CHARITIES AND CORPORATE PHILANTHROPY: Giving Back
CASE STUDY
It’s budget time at the Magenta Butterfly Corporation, a maker of sports apparel for women headquartered in Edina, Minnesota, with annual sales of approximately $285 million. After an all-vegan lunch at a nearby restaurant, the company’s senior executive team is scheduled to hear the final four presentations in a series of budget meetings with company department heads. The 16-meeting agenda already has left the team feeling a bit uneasy as they munch away on kalamata and roasted red pepper tapenade. Although Magenta’s sales have been growing at a 10 percent annual rate, ...
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