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Craig E. Carroll, Ph.D.Associate Professor and Department Chair of Communication and Journalism,Lipscomb University
Stephen A. Greyser, D.B.A.Richard P. Chapman Professor of Business Administration (Marketing/Communications)EmeritusHarvard Business School
Elliot S. Schreiber, Ph.D.Clinical Professor of Marketing and Executive Director of the Center forCorporate Reputation ManagementBennett S. LeBow College of BusinessDrexel University
The purpose of this chapter is to examine the role of communications in corporate reputation brand-building.
We first provide background on reputation and the role ...