CHAPTER 38HEALTH CARE: Harmonizing the Healthcare Message
Public relations practitioners today experience a multifaceted profession, which comprises communication and relationship building with internal as well as external publics, and they face new challenges driven by development in communication technology and continuously changing organizations.
—Catrin Johansson
Despite its growing complexity, and the orientation of modern public relations as relationship management, the CEO of an American healthcare enterprise would likely see issue management, specifically influencing government healthcare policy, as public ...
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