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The Handbook of Strategic Public Relations and Integrated Marketing Communications by Clarke Caywood

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CHAPTER 43THE FINANCIAL AND BANKING INDUSTRY: Investing in Our Stakeholders

Anonymous

The captains of finance and the public stewards of our financial system ignored warnings and failed to question, understand and manage evolving risks within a system essential to the well-being of the American public. Theirs was a big miss, not a stumble.

—The Financial Crisis Inquiry Commission Final Report,1 January 2011

A RAPIDLY CHANGING INDUSTRY; AN URGENT NEED TO REBUILD TRUST

In the fall of 2007, Americans were feeling pretty good about the economy. Despite two wars financed solely with debt and with the federal budget surplus of 2000 a distant memory, many Americans were confident about the future and spending more than they earned. Interest rates were ...

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