CHAPTER 52BRANDED CONTENT STRATEGY: Meaningful Stakeholder Interaction
Content includes the text, graphics, video, and audio that make up an interactive experience.
Simply put, content is contextualized data.—Rahel Bailie
So, what is content strategy as a communications-based management idea, exactly? Before we go any further, let’s take a minute to clearly define terms. In the case of content strategy, “content” therefore becomes the “stuff” ...