Chapter 6. Trust Building Online: Virtual Collaboration and the Development of Trust

Chris Francovich, Michelle Reina, Dennis Reina, Christopher Dilts

It is no secret that trust is an essential ingredient in an organization's ability to collaborate, drive business results, and achieve overall effectiveness. The business case for trust is easy to make. A Watson Wyatt Worldwide (2002) study found that organizations where frontline employees trusted senior leadership posted a 42 percent higher return on shareholder investment over firms where distrust was the norm. In a recent University of British Columbia report, economists found that trust in management is the most valued determinant of job satisfaction (Heliwell & Huang, 2005). The report suggests ...

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