Chapter 22. Creativity Techniques for Virtual Teams

Jill Nemiro

Global competition has created a severe need for organizational creativity and innovation. Companies are now expected to get out their creative and innovative efforts, products, or services quickly to potential clients and consumers. Long gone are the days in which a lone scientist or developer worked in a laboratory on creative breakthroughs. Today creative breakthroughs are being performed by teams, with the goal of reducing the time for new ideas and products to reach the marketplace. Teamwork is essential to tap into the best talent to create the highest-quality and fastest response to customer needs. Virtual teams have expanded the ability to connect team members from a single ...

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