Name Index
Aaker, J.L.
Abernethy, A.
Abernethy, A.M.
Abimbola, T.
Abramsky, S.
Abratt, R.
Adalian, J.
Adam, S.
Agarwal, J.
Agarwal, P.K.
Agee, W.K.
Agostino, H.
Agrawal, J.
Agrawal, M.
Ahmed, S.R.
Aiello, G.
Ajzen, I.
Akaka, M.A.
Albarran, A.B.
Albaum, G.R.
Alberts-Miller, N.D.
Alcorn, D.S.
Alden, D.L.
Alegre, I.
Allaway, A.
Allen, C.T.
Allik, J.
Almurshidee, K.A.
Al-Olayan, F.
Alonso, J.
Altaras, S.
Amabile, T.M.
Ambler, T.
An, D.
Anand, P.
Andersen, L.M.
Anderson, M.
Anderson, P.F.
Andrews, J.C.
Ang, L.
Ang, S.H.
Apaolaza-Ibáñez, V.
Argan, M.
Argan, M.T.
Armed, S.A.
Armstrong, G.
Arnorsdottir, L.I.
Arnould, E.J.
Aronofsky, D.
Arora, N.
Arsenovic, J.
Aschermann, K.
Assael, H.
Assmus, Geert
Asuncion, A.G.
Athanasiadis, E.
Au, A.K.
Ault, P.H.
Austad, B.
Austin, E.W.
Auty, S.
Avery, R.J.
Aydin, N.
Baack, D.E.
Baack, D.W.
Babin, L.A.
Babitzkow, M.
Backman, J.
Bagozzi, R.P.
Bailey, S.
Baird, T.R.
Baker, J.M.
Balabanis, G.
Balasubramanian, S.K.
Baldwin, D.
Banerjee, A.
Banerjee, S.
Bang, H.K.
Barban, A.
Bardzell, J.
Bardzell, S.
Barnard, J.
Barnard, N.
Barnes, J.
Barnet, R.J.
Barocci, R.
Baron, R.B.
Barone, M.J.
Barr, R.B.
Barron, C.
Barron, F.
Barry, T.E.
Barthes, R.
Bartholomew, A.
Barwise, T.P.
Basil, M.D.
Baskin, M.
Bass, F.M.
Batada, A.
Batra, R.
Baumgartner, H.
Beatty, S.E.
Beede, P.
Beentjes, H.
Belch, G.E.
Belch, M.A.
Belk, R.W.
Bello, D.C.
Benet-Martínez, V.
Benham, L.
Bennett, G.
Bennett, R.
Bentley, C.
Berger, B.
Berger, P.L.
Bergh, B.G. van den
Bergkvist, L.
Berkowitz, D.
Berry, J.W.
Berthon, P.
Best, D.J.
Betancourt, H.
Bhaga, R.S.
Bilsky, W.
Biocca, F.
Bishop, F.P.
Biswas, A.
Bitz, P.
Bjerke, R. ...
Get The Handbook of International Advertising Research now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.