The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition

Part 4Developing World Class Market Intelligence Programs

• Chapter 15: Implementing Market Intelligence Programs
  • The Challenge of a Newly Appointed Head of Market Intelligence
  • “It’s Time to Modernize Our Market Intelligence Approach”
  • The Market Intelligence Roadmap
  • Initial Success Indicators
  • So Now, How to Get There?
  • One and a Half Years Later
  • Towards World Class Levels
  • Summary
• Chapter 16: How to Develop an Existing Market Intelligence Program for Greater Impact
  • Benchmarking Market Intelligence for Global Best Practices
  • Assessing the Status of Market Intelligence
  • Learn, Plan – and Execute
  • Summary
• Chapter 17: Demonstrating the Impact of Market Intelligence
  • First Things First: Market Intelligence is Only Impactful When it is Used
  • Return on Market Intelligence Investment – The Case for and Against Financial Calculations
  • The Long-Term, Qualitative Benefits of Market Intelligence
  • Summary
• Chapter 18: Trends in Market Intelligence
  • Intelligence Scope
  • Intelligence Process
  • Intelligence Deliverables
  • Intelligence Tools
  • Intelligence Organization
  • Intelligence Culture
  • Summary