6.

Startup-Stage Financing

Money greases the wheels of enterprise. Without it, even the best-conceived business plan would remain nothing more than a document.

Financing is an essential ingredient of enterprise at every size—from the corner bookstore to Amazon. It is also needed at every stage of business development: at the launch and again when the startup forges through various levels of growth. Even a mature business with annual sales in billions of dollars needs continued financing to stay on the cutting edge of its field.

This chapter describes the typical phases of the business life cycle, from startup to maturity. It then focuses on the ...

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