The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

CONTENTS

1The Coming Customer Revolution

Transforming Customers into Advocates, Influencers, and Contributors

2Return on Relationship

The Key to Turning Customer Engagement into Organic Growth

3The Most Powerful Sales Force

Your Customers Are More Credible to a Buyer Than You Are

4The New Marketing Machine

How Customer Advocates Can Drive Marketing Strategy

5Harnessing the Internet

How Customers Can Turn the Web from Threat into Opportunity for You

6Building Customer Communities in a Networked World

How Customers and Companies Are Doing Together What They Can’t Do Alone

7Customer-Enhanced Strategy

How C-Level Customers Can Create Rapid Growth

8The Most Innovative Designers

How to Get Meaningful Customer Input to Make Dramatic ...