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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset by Bill Lee

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ABOUT THE AUTHOR

BILL LEE helps organizations reinvent customer relationships and accelerate growth through the creation of engaged, passionate customer communities. He pioneered the concept that return on relationship is the key to organic growth in organizations of any size, public or private.

His firm, Lee Consulting Group, has assembled some of the world’s top experts, who bring experience from leading consulting firms such as McKinsey, Bain, and Booz Allen Hamilton, along with industry and public sector experience from organizations such as Kimberly-Clark, eBay, Mitsubishi, and the Department of Defense. The firm specializes in strategy, organizational performance improvement, execution, customer community building, market analysis, international ...

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