CHAPTER 7

Roadmap for the Future: The Agenda for Change

The Naivete of Voluntary Behavior Change

Most reductions in D-Factors involve “hard choices” that consumers and businesses are unlikely to make without financial incentives or regulatory mandates. As a result of today’s global supply chains, the more we consume, the more depletion, devastation, and dehumanization we cause. The D-Factor per dollar of the examples in Chapter 2 is consistently one to three times the purchase cost in dollars.

Local decisions are made on the most economical basis, which is usually not the most sustainable way. Many authors claim that sustainable practices are actually also the cheapest way to do things, because efficiency is cost-effective. The extension of this ...

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