The High Performance Organization

6  ___________________________________

Creating a ‘change-able’organization

To change successfully, organizations should stop changing all the time.

(Abrahamson, 2000)

Introduction

Organizations have to change just to stand still. As discussed earlier, increased competition in the global economy means that organizations in every sector are having to compete on the basis of speed, cost, quality, innovation, flexibility and customer responsiveness. Much of the change literature suggests that organizations must therefore expect major change to be ongoing. For instance, Moran and Brightman (2001) define change management as ‘the process of continually renewing the organization's direction, structure and capabilities to serve the ever-changing needs ...