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Passing the Litmus Test
Why on earth would you settle for creating something mediocre that does little more than make money, when you can create something outstanding that makes a lasting contribution as well?
—JIM COLLINS, BUILT TO LAST
When author Jim Collins asked the question quoted above to his readers in the author’s note of his best-selling paperback Built to Last in 2002, he perhaps unknowingly cut to the heart of the corporate responsibility debate and nailed the one thing that businesspeople need to know about it. The firms featured in his book are unique in a variety of ways. But the single variable that enables them to succeed, as Collins so eloquently noted, is worthiness.
The companies featured in Built to Last are worthy ...
