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The High-Purpose Company
book

The High-Purpose Company

by Christine Arena
May 2010
Intermediate to advanced content levelIntermediate to advanced
304 pages
7h 38m
English
HarperCollins Publishers
Content preview from The High-Purpose Company

2:

Avoiding Old Mistakes

No ad campaign, no celebrity, no glorious blandishment can compensate for a lack of trust and the sense that this is all a scam and a sham, for the feeling that one is being fooled and fobbed off.

—LAURA PENNY IN YOUR CALL IS IMPORTANT TO US

Four recent studies typify the public faith in big business and signal the backlash against corporations that attempt to woo stakeholders through superficial or artificial corporate-responsibility gestures. In a Roper poll conducted in July 2005, for instance, 72 percent of surveyed adults said they believed that corporate wrongdoing was rampant and that executives are bent on “destroying the environment, cooking the books and lining their own pockets.”1 This ratio was up from ...

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Publisher Resources

ISBN: 9780062010476Purchase book