4:

Face the Truth

Truth indeed rather alleviates than hurts, and will always bear up against falsehood, as oil does above water.

—MIGUEL DE CERVANTES

When a commodity is in scarce supply, it becomes all the more valuable. Frederick Bermudez, director of corporate communications for utility company Public Service Company of New Mexico (PNM), learned this for sure after a hole smaller than the size of a grain of rice led to a gas main explosion that ripped apart an office building, shattered the windows of nearby buses and cars, trapped one person under rubble for nearly ninety minutes, and left two people seriously injured.

“That tiny 1 millimeter by 1.8 millimeter hole turned our business upside down,” says Bermudez. “It changed the way ...

Get The High-Purpose Company now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.