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The High-Purpose Company
book

The High-Purpose Company

by Christine Arena
May 2010
Intermediate to advanced content levelIntermediate to advanced
304 pages
7h 38m
English
HarperCollins Publishers
Content preview from The High-Purpose Company

4:

Face the Truth

Truth indeed rather alleviates than hurts, and will always bear up against falsehood, as oil does above water.

—MIGUEL DE CERVANTES

When a commodity is in scarce supply, it becomes all the more valuable. Frederick Bermudez, director of corporate communications for utility company Public Service Company of New Mexico (PNM), learned this for sure after a hole smaller than the size of a grain of rice led to a gas main explosion that ripped apart an office building, shattered the windows of nearby buses and cars, trapped one person under rubble for nearly ninety minutes, and left two people seriously injured.

“That tiny 1 millimeter by 1.8 millimeter hole turned our business upside down,” says Bermudez. “It changed the way ...

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Publisher Resources

ISBN: 9780062010476Purchase book